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Saving Blackheath Fireworks Night! What a successful public fundraising campaign looks like

Objectives

Through the public appeal. Lewisham Council wanted to test the popularity of the event to inform the decision for next year, and to raise money to cover the shortfall.

It promoted the appeal through traditional and new media. It set up a PayPal account for donations, held a collection on the night and even auctioned off a VIP package on eBay.

The VIP package included:

  • access for 10 people to an exclusive VIP viewing area for the duration of the display
  • a private tour of the firing zone by experts from Pains Fireworks
  • VIP parking for three cars in the very heart of the event
  • 10 meal vouchers from the Fine Food Company
  • 10 drink vouchers to be used at any of the mobile bar units supplied by Creative Bars
  • 10 hot chocolate vouchers supplied by Jaz and Jules
  • Glow sticks for the whole party provided by Limelight Entertainment Ltd.
About this case study
Main Contact

Kellie Blake

 

Events and Community Engagement Manager

email:
kellie.blake@lewisham.gov.uk

020 8314 6578 

 

Helen Hilton and Kellie Blake provided Governance International with this case study on 23 March 2011.

 

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