Local economic development through crafts: Co-designing new products in VietnamIntroductionMany historical villages in Vietnam suffer from economic decline, as traditional craft products have insufficient demand or cannot compete against mass-produced souvenirs. As a result, traditional craft villages risk losing their cultural heritage and population. Given the economic potential of craft products for trading and tourism, UNESCO has launched a pilot in Quang Nam Province to co-design new craft products with villagers. If you plan a trip to Vietnam watch out for products made in Quang Nam! |
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Rosario Laratta Co-authors: Nguyen Thi Thanh Huyen Pham Thi Thanh Huong Rosario Laratta |