"Drink a little less. See a better you!" Social marketing campaign delivered by ChaMPs Public Health Network

Introduction

Most areas in Cheshire and Merseyside are well above the average in England for alcohol harm and hospitals in Cheshire & Merseyside admit over 8,000 men per year with alcohol linked conditions.

In 2008, The Directors of Public Health in Cheshire and Merseyside identified tackling alcohol harm as one of the priority areas for action across the area and pooled resources to deliver a social marketing campaign managed by the social marketing team at ChaMPs Public Health Network.