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Local economic development through crafts: Co-designing new products in Vietnam

Introduction

Many historical villages in Vietnam suffer from economic decline, as traditional craft products have insufficient demand or cannot compete against mass-produced souvenirs. As a result, traditional craft villages risk losing their cultural heritage and population. Given the economic potential of craft products for trading and tourism, UNESCO has launched a pilot in Quang Nam Province to co-design new craft products with villagers. If you plan a trip to Vietnam watch out for products made in Quang Nam!

About this case study
Main Contact

Rosario Laratta
Associate Professor
Meiji University, Japan
Email: rlaratta@meiji.ac.jp

Co-authors:

Nguyen Thi Thanh Huyen
Lecturer and Officer, International School, Vietnam National University, Hanoi

Pham Thi Thanh Huong
Culture Programme Officer, UNESCO Hanoi Office

Rosario Laratta
wrote this case study for 
Governance International 
in November 2013.

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