Cleaning-up Serbia: Designing and Delivering a Public Campaign with over 200,000 volunteers

Performance Indicators

In 2010, 56 per cent of illegal dumps were removed in the campaign. As can be seen, the campaign was even more successful. The “Clean Serbia” initiative resulted in a 12 percent increase in organized waste collection in 2011 (from 60 to 72 per cent). The overall objective of the initiative, to increase the percentage of organized waste collection up to 75 per cent, is expected to be achieved by the end of 2011, three years earlier than planned.  It is also expected that by the end of 2012 around 10,000 people will be employed in the recycling centers that are currently being established.

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