Cleaning-up Serbia: Designing and Delivering a Public Campaign with over 200,000 volunteers

Costs and Savings

The operating costs of the “Clean Serbia” initiative have been fairly small. The major cost was provision of around 250,000 plastic gloves and 600,000 plastic bags to citizens. Payrolls cost of the “Clean Serbia” project team were negligible. The media campaign, provided by the national broadcaster RTS, was free of charge and all other work, except for the small project team, was done on the voluntary basis.

It is difficult to calculate the exact savings from the overall initiative. The best estimate is that the total savings just from the clean-up day campaign in 2011 were €1,5m (using the market price of cleaning of 1 m3 of waste as around €10 Euro). Given that the cost of the initiative was fairly small, the success of the campaign has been an obvious financial, ecological and social success.

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